Current Trends in Digital Printing & Labels

Here are a few compelling trends in digital printing that will convince you to make the switch.

• ADDED SECURITY
• SHORT-RUN OR VARIABLE PRINTING JOBS
• RANDOMIZE
• HYPER CUSTOMIZATION
• AUGMENTED REALITY
• INVISIBLE YELLOW AND BLUE ELECTROINKS
• FLUORESCENT PINK
• MULTIPLE VERSIONS
• CUT COSTS AND WASTE

Everything you want and need in printing materials.

Want to make the switch? Give us a call at 888.972.5234 or Email. We are experts in this stuff and can probably save you money!

Why Go Digital?

ADDED SECURITY

Digital printing allowed for new value-added security applications.  A key one is an invisible security feature that cannot be viewed by the consumer – or the naked eye. It only appears under a security light. This is like James Bond stuff!

Perfect for things like high-end tickets or badges.

SHORT-RUN OR VARIABLE PRINTING JOBS

The fact that digital printing allows for short-runs and variable printing has always been a major draw to digital equipment. But the best part is that it doesn’t compromise on quality. Smooth, vibrant colors every time! Print short runs and save on the cost of test groups! Test a variety of samples on the shelves; use different graphics, different languages, and test different colors to see what sells best in what location.

Use databases of numbers or names to print 4-color variable designs. Think of the Coke® campaign with different names on each can so that consumers “buy a friend a Coke”.

RANDOMIZE

Use a database of graphics to print different characters on labels and packaging; create a database of cartoon characters. We can print the first character onto a package, then the next character is printed in the second package, and so on, creating sets of characters from which the consumer can choose to purchase—or to collect.

HYPER CUSTOMIZATION

Print a different design on each label, shrink sleeve, or pouch. Our algorithm tool can crop, rotate, expand, and mixes artwork to create limitless unique designs, all while keeping logos, and nutrition facts as static artwork.

AUGMENTED REALITY

Print a code that when snapped with a phone, interacts with your customer. Consumers purchase the product because it is “neat” and want to show their friends.

INVISIBLE YELLOW AND BLUE ELECTROINKS

Print invisible yellow and blue inks that ignite color under a common UV black light. Print “speakeasy” graphics as promotional features. Our Invisible ElecroInks are also suitable as covert brand protection features.

FLUORESCENT PINK

Stand out with a POP of shocking color. The 80s and 90s are trending again – which means bright, neon colors. This pink pop of color is ideal for breast cancer awareness branding.

CUT COSTS AND WASTE

Digital printing has a considerable advantage when it comes to cutting costs and waste.

• No pates
• Easy set-up
• Fewer materials
• No cost or time to make tooling.

MULTIPLE VERSIONS

Print multiple versions (SKUs), such as multiple team logos, different holidays, or different flavors. As long as you use the same material and size, we can change the designs within one print run.

Still not convinced? Check out some more info on Trends in Digital Printing.

Advantages of Digital Label Printing

Flexographic Printing vs. Digital Printing: What you need to know

Advantages of Digital Printing: Save time and money

Digital UL Labels