Digital label printing has revolutionized the label business by providing options for short and medium print runs, variable printing on various types of paper stock that allow you to produce high-quality graphics or text with ease.
What is Digital Printing?
When a computer draws an image, it converts this into a series of dots on an x/y display grid. These mapping coordinates tell us where to place ink or toner in what will be printed. When we look at the end product our eyes are still able to see all those amazing details!
Advantages of Digital Label Printing
Digital printing doesn’t require the creation of a press plate. Instead, it offers a number of advantages over offset or flexographic printing.
These advantages include:
Faster Production Time
Digital label printing doesn’t require the creation of press plates, which shortens setup time. This can lead to faster production time and order turnaround.
The printer recreates the image with each print, so digital label printing allows for variable imaging. Using information from a database, text, and graphics can be changed on each printed piece. Labels can be printed with consecutive numbers or multiple barcodes. It’s even possible to print multiple versions of the same label.
Smaller Label Print Runs
In traditional printing where it was necessary to create and pay for the press plates for label print runs. Small and medium print runs could be cost-prohibitive since there were fewer labels to spread this cost to. Without this additional expense, digital label printing is an affordable option for small and medium print runs.
Print Labels as You Need Them
Smaller label print runs and faster turnaround times offer companies options for more effective print management. Digital label printing offers companies the flexibility to print what they need when they need it. This also allows brands or companies to change labels regularly, such as when testing new branding or keeping up with changing regulations.
Exceptional Print Quality
In the early days of digital printing, it was relatively easy to tell the difference between something that had been printed on a digital printer or offset printing. But with advances in digital printing technology, today’s digital printing can match the quality of offset or flexographic printing. For example, HP indigo printers can exceed the resolution of traditional printing. Each print is created independently so every print is the same. There is no variation in quality throughout the print run. And with automated color calibration options, you can be assured of accurate color matching.
The minimal setup time of digital printing speeds up the process of creating and approving proofs. Which ultimately speeds up the process.
Expanded Media Choices
Digital label printing can offer an extremely large media range. For example, HP Indigo printers can print on over 3,000 substrates including synthetics, dark media, and metallics.
How Can We Help You with Your Business?
We’d love to take a look at your labeling and printing needs and see if we can improve the process to make your life easier.
Please give us a call at (888) 972 – 5234 or email us at [email protected]
For more information on our products and services visit What We Do.
MAKE YOUR MARK!
“Making companies more competitive by offering the correct label printing solution, on time, within budget, while creating unmatched value”.
About PaladinID, LLC
PaladinID develops and supports high-performance bar code labeling applications. We work with our clients to “Make Your Mark” by providing the expertise and tools necessary to create an entire product label printing solution. Located in central New Hampshire, PaladinID has been serving Massachusetts, Vermont, Maine, Connecticut, Rhode Island, New England, and beyond for over 30 years, and in 2017, became an RFID-certified company. We look forward to working with you.