Variable Data Printing for Barcodes

Variable Data Printing for Barcodes

There are many applications for variable data printing, but the most common use in the label industry is variable barcodes for tracking inventory.

Short Runs of Variable Printing & Barcoding

With digital printing, 4-color process short runs with black variable data can be economically produced. At PaladinID, we offer as few as 100 labels with black variable printing and barcoding. There are no plate charges, and our laser cutting capacities eliminate the cost of expensive tooling.

High Volume Runs of Variable Printing & Barcoding

Large high volume orders of 50,000+ labels are printed at high speeds on our 13″ wide flexographic press and our 20″ wide flexographic press. 600 x 600 dpi digital variable inkjet presses are attached to the flexographic presses. A 4″ x 6″ label runs 3 across on the 13″ wide press, 4 across on the 20″ press, and runs 150-200 feet per minute. The black variable data does not only have to be barcodes or text, it supports a range of linear, 2D barcodes (including QR codes), numbers, graphics, logos, and personalized data. Our equipment has software that verifies that the barcode will scan, and it makes sure there are no duplicate numbers. We can produce barcodes as small as 1/2″ x 1/2″, and as large as 20″ wide and with unlimited length.

Variable RFID Barcode Labels

PaladinId’s proprietary printing process allows us to produce RFID-enabled labels with accuracy, improved quality, and increased capacity with low rejection rates. We can print variable barcodes, insert the RFID inlay, encode the RFID chip, and verify that the barcode matches the RFID chip data–all in one pass.

Our customers use variable RFID barcode labels to track assets, in their supply chain, or to create omnichannel customer experiences (a multichannel approach to sales that provides the customer with a seamless shopping experience).

Personalization & Hyper-Personalization

PaladinID’s HP presses and software offer personalization and hyper-personalization capabilities; 4-color process variable printing to make each label, shrink sleeve, or flexible package unique. This type of variable data printing is usually used in advertising and marketing campaigns to personalize products and for games that engage the consumer.

An example of personalization variable printing is the Coke® campaign. Armed with a database of popular names, Coke printed a different name on each can. If you found a can with your name on it, you had a “personalized’ Coke.

For more information on PaladinID


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We have over 35 years of providing exceptional service and labeling products to the world.  Take the first step to an easy, stress-free solution for your label needs by contacting us.

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Make Your Mark

“Making companies more competitive by offering the correct label printing solution, on time, within budget, while creating unmatched value”.

About PaladinID, LLC
PaladinID develops and supports high-performance barcode labeling applications. We work with our clients to “Make Your Mark” by providing the expertise and tools necessary to create an entire product label printing solution. Located in central New Hampshire, PaladinID has been serving Massachusetts, Vermont, Maine, Connecticut, Rhode Island, New England, and beyond for over 30 years, and in 2017, became an RFID-certified company. We look forward to working with you.

You may be interested in our other services:

Product Labels

Product Labels

Labels for every type of application: Blank, Pre-printed, Variable data

Label Printers

Label Printers

We sell and support: Direct/thermal transfer, Inkjet, Laser

Printer Ribbons

Printer Ribbons

We sell ribbons for ALL barcode printers including: Zebra, Datamax, Sato, Intermec

Flexible Packaging

Flexible Packaging

We offer a wide variety of packaging containers for your products.

Label Software

Label Software

Software for all barcode printing and product labeling.

Label applicators

Label Applicators

Wide selection of applicators: Desktop/Mobile, Applicator only, Print & apply