If you are a small business owner or a large manufacturer, problems with creating your labels properly can be huge headaches.
Labels are often an afterthought while a huge amount of effort is being put into creating the product. However, in order to package it, distribute it and ultimately sell it – you will need labels.
Problems with labels and label compliance can cost a company a significant amount of money and delays. Not to mention damage to your brand and reputation.
A common area where companies go wrong with labels is not understanding the importance of the construction of a label and the compliance requirements. Both must be adhered to in order for the label to meet the required standards.
Are You Creating Your Labels Properly?
The construction of the label consists of the material selected and the production process used to produce the label. When creating a new label it is important to consider the following:
- how will the product be produced
- necessary shipping and supply chain needs
- how it is stored in inventory
- how it will be presented at the POS.
Understanding what environments your product will be exposed to throughout its life cycle will give you an advantage when approving substrate material, inks, and the strength of adhesive that might be necessary for your application.
Will you need permanent adhesive? Do you require a weather-resistant label? How many colors do you need on your label? Do you have variable data? These are just a few of the many questions you will need to address.
Sometimes clients buy the lowest priced labels without knowing what the label specification requirements are. Sure, price is important, but it is equally as important to make sure you understand what you’re buying for that price.
A hidden cost of choosing the cheapest label is that once the construction of those labels fails, it could cost you much more than a simple reorder.
If you work with a label expert like PaladinId, we will take the time to understand what your exact needs are and work within your budget to provide the best label you can afford.
Your compliance team and legal expert should review the following things to ensure your label will meet all of the compliance requirements:
- the overall design of the label
- customer messaging
- bar codes
- regulatory requirements
How Can We Help You Create Your Labels Properly?
Contact us today to get started. Call us at 888.972.5234 or email [email protected]
MAKE YOUR MARK!
“Making companies more competitive by offering the correct label printing solution, on time, within budget, while creating unmatched value”.
About PaladinID, LLC
PaladinID develops and supports high-performance bar code labeling applications. We work with our clients to “Make Your Mark” by providing the expertise and tools necessary to create an entire product label printing solution. Located in central New Hampshire, PaladinID has been serving Massachusetts, Vermont, Maine, Connecticut, Rhode Island, New England, and beyond for over 30 years, and in 2017, became an RFID-certified company. We look forward to working with you.