Customer Case Study: Solving real problems sometimes leads to new product development.

---

We have a real product labeling challenge that put our team to the test. After much testing a prototypes, we came up with a solution that the customer was thrilled with and was repeatable across their five packaging facilities.

Problem:

We received a call from a company in a panic back in January. They are in the plant business with their flagship product being launched in April. They wanted an on-demand label solution for their plant tags with a unique shape. Their current label vendor said it could not be done. So luckily, they picked up the phone and called PaladinID. After hearing their dilemma, we formulated a solution, including our new label material, thermal transfer printer, and ribbons to meet their needs.

Solution:

We presented our prospect with a turn-key label solution that solved their label printing problem.  We formulated a plan using a thermal transfer printer, special polyester tag stock, and high-quality ribbon to print small text and graphics. 

Label Stock:

Typically in the plant or nursery business, the standard material used is a thick plastic tag or plant stake. These are very costly for the setup/tooling along with the expense of the label material. We took a different approach. We suggested our new 10-mil polyester tag material that was perfect for the application. We were able to produce the exact shape they required using this polyester tag.

Thermal Transfer Printer:

Since the plant tag stock was so thick, we decided we needed a more specialized label printer than your traditional Zebra or Sato label printer. We opted for the Toshiba (TEC) B-EX4T 300 DPI, near-edge label printer. This printer is designed to handle thicker media and prints the images, text, and barcodes crystal clear.

Ribbons:

We are using a near-edge wax/resin ribbon specifically made for use with this polyester tag stock. It is smudge-resistant and prints crisp clear images and text on these plant tags.

If you have a label application that is challenging, give us a call at 888.972.5234, Email Us or schedule a Discovery Call below. We look forward to working with you.