5 Best Label Design Software for Non-Designers

2023-01-17 11_20_19-products-Bartender_Automation_Edition_Labeling_Software_

There’s a certain magic to seeing your own designs come to life, especially when it comes to creating unique, attention-grabbing labels for your business’s products.

But let’s face it—not all of us are trained graphic designers, and dealing with complex design software can feel like trying to decode an alien language. However, this shouldn’t be a barrier to expressing your brand’s unique personality and conveying key product information to your audience. Today’s market offers a wealth of label design software options tailored specifically for those of us who don’t have a background in design. These platforms are user-friendly, intuitive, and designed to help you achieve professional results, regardless of your experience level.

Label Printing

In this post, we’re going to delve into the top 5 label design software options that empower non-designers to take their product’s aesthetic into their own hands. Whether you’re looking to design labels for your artisanal soaps, boutique wine, or craft coffee beans, we’ve got you covered. Buckle up and get ready to unleash your creativity—the perfect label for your product could be just a few clicks away!

Using our hand-picked keywords—label design, label software, and label printing—we will guide you through the maze of options out there and help you find the best software to cater to your needs. Each of our top picks is geared towards providing you with easy-to-use tools to create high-quality, print-ready labels that speak volumes about your brand.

So, whether you’re a small business owner looking for a DIY solution, an employee tasked with a new design project, or simply curious about the world of label design, stay with us as we unravel the mystery and fun of creating your own professional labels using the best software out there for non-designers. Let’s start our creative journey together!

As we move forward in this age of digital innovation, many user-friendly software tools have emerged that help non-designers navigate the landscape of label creation with ease and efficiency. After careful consideration, here are the top five label design software platforms that provide a broad range of features to accommodate even the novice designer:


An easy-to-use online label maker, Visme allows you to start from scratch or with a professionally designed template. It offers stunning design assets and a vast selection of label templates. In addition, you can fully customize your labels, including colors, photos, icons, and text, ensuring that your label perfectly matches your company’s branding.

Maestro Label Designer

Created specifically for label design and printing, this software allows you to choose from hundreds of pre-designed templates and provides an alignment tool for optimal printing. It’s web-based, so you can access your designs from anywhere. Maestro even offers nutrition and barcode generator tools, making it a robust choice for all your label design needs.

Adobe Creative Suite

For those who are ready to venture into more advanced design tools, Adobe Suite is a worthwhile option. Although it has a steeper learning curve and is pricier, it offers photo editing, vector creation, and page layout capabilities, making it ideal for creating intricate, sophisticated label designs.


Canva is a beginner-friendly design website with dozens of templates and features for photo editing, layout design, and graphics. Its drag-and-drop functionality and broad range of design elements make it an excellent choice for entry-level designers, despite some of the best templates requiring additional costs.


Avery Design & Print is a dedicated design tool tailored for Avery’s product range. Being an online platform, it provides the flexibility to craft and print your labels from any location. The software provides both blank and pre-existing templates, and facilitates the inclusion of text, graphics, and other design elements as per your needs.

While these are currently the top choices, the ultimate label design software for you will be contingent on your unique requirements, budget, and familiarity with design tools. Give these options a shot and identify which one resonates best with your design objectives. Alternatively, if you wish to avoid the complexities of designing and printing your own labels, we at PaladinID are ready to step in and take care of that for you. Don’t hesitate to schedule a call with us or request a quote, we’re here to simplify your label creation process!

Label Printing

Tips for Designing Your Own Labels

When non-designers are venturing into designing their product labels, there are several tips and considerations to keep in mind. These can help ensure that the label effectively communicates the brand and product’s values while also capturing potential customers’ attention.


  1. Understand your product and brand: Before you start designing, understand what your product stands for and how it aligns with your brand. What’s the personality of your brand? Is it luxury or everyday use, sophisticated or playful? The design should reflect this.
  2. Define your audience: Know who you are designing for. What will appeal to your target audience? A clear understanding of your audience will help inform the visual language and messaging of your label.
  3. Craft a compelling product name and logo: The product name and logo should be among the most visible aspects of the label. They need to be memorable and should instantly communicate your brand.
  4. Design elements: Consistency is key. The colors, patterns, images, fonts, and overall layout of your label should align with your brand. It should not only look good but also portray the character of your brand and product.
  5. Product description and additional information: A product description, production details, net weight, best-by dates, ingredients list, regulatory certifications, and other required information should be included. The label is a piece of informative advertising that lets the customer know what they are buying.
  6. Packaging dimensions: The design and dimensions of the label will be influenced by the size and shape of the product container. Research the packaging and select a suitable container before designing the label.
  7. Printing service: The printing service requirements such as file formats, sizing restrictions, and additional costs should be known beforehand. Your label design should accommodate these limitations.
  8. Provide Identification: A label offers identity to your product, which can help it stand out among competitors. Be sure the design is unique and catches attention.
  9. Legal requirements: For some products, labeling is legally required. It’s crucial to adhere to these regulations when designing your product label.
  10. Marketing: The design elements, in combination with your branding, can be used to persuade potential customers. Your label is not just an identification but also a marketing tool.

By following these tips, non-designers can create effective product labels that align with their brand and attract their target audience.

For more information on PaladinID


Get Help With Your Next Label Project

We have over 35 years of providing exceptional service and labeling products to the world.  Take the first step to an easy, stress-free solution for your label needs by contacting us.

Schedule a call below or email dritchie@paladinid.com

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About PaladinID, LLC
PaladinID develops and supports high-performance barcode labeling applications. We work with our clients to “Make Your Mark” by providing the expertise and tools necessary to create an entire product label printing solution. Located in central New Hampshire, PaladinID has been serving Massachusetts, Vermont, Maine, Connecticut, Rhode Island, New England, and beyond for over 30 years, and in 2017, became an RFID-certified company. We look forward to working with you.

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Product Labels

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Labels for every type of application: Blank, Pre-printed, Variable data

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