Meet the PaladinID Team

Dana Ritchie

Sales Manager
Dana has been in the bar code labeling industry for over 35 years. Having worked for Diagraph, Weber and Integrated Labeling Systems now Peak Technologies. In 1998 he decided to venture out on his own and the rest is history. He handles all aspects of the sales process, from the first call through the finished product.

Pam Abbott

Customer Service Manager
Pam has been in the industry over ten years and runs the customer service department. She manages all aspects of our customer service team from quoting, ordering and invoicing.

Deirdre Ritchie

Accounting Manager
Deirdre manages the accounting team and all aspects of financials for the PaladinID. From accounts payable and receivables to financial reporting.

President, Dana RitchieFrom humble beginnings to becoming a thought leader in the barcode space, this is the story of Dana Ritchie, PaladinID CEO.

In 1989, after attending college and living in Boston for a few years, I moved back to my hometown of Syracuse, NY and began my foray in the label printing industry.  I answered an ad in the paper from Diagraph Corporation.  They offered me a position in Central NY.  I was the fifth sales person in the territory in four years.  Although it was very challenging, it was a great experience that I would never forget.  After my first year, the territory was on quota for the first time in 8 years.

Fourteen months later, I was hired by Weber Marking Systems.  This company was also in the label printing business but offered a wider variety of products.  I learned from some of the best in the industry and worked extremely hard to develop a rundown territory.  I have learned over the years when a new sales person is hired for a territory, it means only one thing.  It is time to roll up your sleeves because the new sales person is never given a top-running patch.  I worked for Weber for four years and made Honor Council two of the three years I was eligible.  Honor Council represented the top 12 sales people out of Weber’s 70 person sales force.

In 1994, it was time to return to New England.  I loved the label industry and knew it was the best place to use my experience.  Within days of my arrival, I was hired by Integrated Labeling Systems of Nashua, NH and offered the Boston territory.  I had landed my dream job.  It was a great time to be in the barcode labeling business.  I was Integrated Labeling’s top producer for four years and loved my position.  At the end of the fourth year, I realized it was time to set out on my own.  I had been very successful in my sales career and had made a great deal of money for my employers.

In 1998, the opportunity presented itself and I started Northeast Business Systems, LLC which later became PaladinID, LLC.  My first week was filled with, “What have I done?”  By the end of the second week, I knew I had found my calling.  I started the business with $1,000 and determined to work seven days a week.  The rest is history.

I can honestly say I have the greatest career.  I love what I do and consider my customers to be my business partners.  It has been exciting to watch my customers’ businesses grow along with mine.  I am driven every day by helping people and solving problems.  This is a great industry because labels are so diverse and complex.  Another motivating factor came when I parted company with Diagraph Corporation.  My sales manager  said, in a parting shot, “You can’t sell, you are not a sales person and you need to find another career.”  Looking back, if I have made it this far and can’t sell, I can only imagine where I will be when I figure it out!

Thank you for reading!


Need help with your barcode/RFID needs? Contact Dana Ritchie, PaladinID CEO

Contact Dana Ritchie, PaladinID CEO For All Of Your Label Needs!

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