I my 22 years of being in the bar code labeling industry, one thing that has frustrated me is that there were no solutions for thermal transfer outdoor colored labels that could run through a thermal transfer printer, be it a Zebra, Datamax, Sato or Intermec etc. In order to make labels, a flexographic press is used. The inks that are used do not have fade resistant properties that last more than 2-3 years outdoors. I know this niche is very small in who could benefit from a colored label that would last 10-15 years outdoors, but I wanted to see if it could be done. The key to all of this was to have a colored label that could run through a thermal transfer printer and last for many years. In my quest to source this product, I was told it does not exist from 8 of my sources. I was determined to get this product developed and then find a market. As more and more companies are competing for market share, they have to come up with new and innovative ways to showcase their products. Statistics show that color greatly improves marketability. A chemist was hired and after two long years of development and testing, we finally have an approved product. We can now offer most colors of inks on a label and is capable of running through a thermal transfer printer and stand up against the sun and elements. Where we see an untapped market is outdoor drum labeling, welding cylinders and electrical appliances such as transformers, smart meters. We will be issuing a press release for this new product in the coming months. Any questions, please call me at 603.527.0256 or email me at [email protected] .