Branded vs. Private Label Products

private label products

Have you ever thought about using a non-branded or private label product for you printing needs?

If you are looking for creative ways to save money, while not compromising your labeling process this is a great way to go.

Private label products are those manufactured by one company for sale under another company’s brand. Think of a private brand being like a generic brand.

You do this all the time in other aspects of your life such as medicine, food, cleaning products, etc.

PaladinID provides branded label products from Zebra, Datamax, and Sato to name a few. But we also carry private label products that meet (and sometimes exceed) the manufacturer’s standards.  We are happy to provide pricing and samples of both products so you can compare. We are confident that you will see that the quality is the same for a lower price.

Where do Private Label Products Come From?

Most private label products, or generic products, are produced in the same manufacturing plants as their branded counterparts. They ware made to the same specifications with the same machines. They are simply given a different name and/or lable.

We have been providing both solutions for over 30 years.  The main benefit to you as a customer is that you can enjoy a 7 to 16% cost savings using private branded ribbons over the branded ribbons.

Why would you pay more for branded labels?

You may ask, why would a company choose the branded over the private labeled product?  Most companies do not realize that they have a choice. Maybe they don’t realize the benefits of using a private branded product. If you have a branded product and would like to know what a private branded product would look like, please send us an Email or call 888.972.5234 and we will provide you with samples to test.

PaladinId has built our reputation and business on private branded products and we look forward to working with you.  Our goal is to save you money and time.  See our full selection of label products, both branded and private labeled in our online catalog.

Call PaladinID today to find out exactly what you need to “Make Your Mark!”

Please give us a call at  (888) 972 – 5234 or email us at

For more information on PaladinID


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We have over 35 years of providing exceptional service and labeling products to the world.  Take the first step to an easy, stress-free solution for your label needs by contacting us.

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Make Your Mark

“Making companies more competitive by offering the correct label printing solution, on time, within budget, while creating unmatched value”.

About PaladinID, LLC
PaladinID develops and supports high-performance barcode labeling applications. We work with our clients to “Make Your Mark” by providing the expertise and tools necessary to create an entire product label printing solution. Located in central New Hampshire, PaladinID has been serving Massachusetts, Vermont, Maine, Connecticut, Rhode Island, New England, and beyond for over 30 years, and in 2017, became an RFID-certified company. We look forward to working with you.

You may be interested in our other services:

Product Labels

Product Labels

Labels for every type of application: Blank, Pre-printed, Variable data

Label Printers

Label Printers

We sell and support: Direct/thermal transfer, Inkjet, Laser

Printer Ribbons

Printer Ribbons

We sell ribbons for ALL barcode printers including: Zebra, Datamax, Sato, Intermec

Flexible Packaging

Flexible Packaging

We offer a wide variety of packaging containers for your products.

Label Software

Label Software

Software for all barcode printing and product labeling.

Label applicators

Label Applicators

Wide selection of applicators: Desktop/Mobile, Applicator only, Print & apply