We are pleased to be invited to the first RFID Summit put on by the Manufactures Association Of Maine to be held on November 19, 2009 at the Holiday Inn West, Portland, ME. We will be showing the lastest Datamax H Class 6310X bar code label printer with an on-board scanner. This is an exciting new product. We will also have bar code label samples on display. As we do at every networking event, we will have company T-shirts for everyone just for stopping by. Please stop by and introduce yourself.
We launched a new product on Tuesday that is a special outdoor colored label. What makes this label unique is that is can be run through a thermal transfer printer. This give companies the ability to have their logo and/or color codes on their labels and be able to print variable data on a label that is resistant to fading for up to 10-15 years. What is interesting about our launch is the press release and who has picked it up, Yahoo Finance and Morningstar to name a few. Even news outlets in the UK have printed it. There is a buzz right now in the energy sector, specifically in smart meters. I am excited to see where this goes. Will this product have interest just nationally or international? Stay tuned, I will keep you updated.
I apologize for not keeping this blog up to date. I thought I would have more time seeing that we are in a recession. I just wanted to give an update as to where we are at with the testing on the new inks. The testing is completed and our new inks tested better for fade resistance than the labels that were produced off of the Markem LP 8400. As a company we were estatic that after two years we finally recieved the results we were trying to achieve. The Markem LP 8400 was the only solution known to produce a colored label that could be outside for many many years. There were no flexographics inks available to compete with this old technology. We hired a chemist and put together a research team to find a solution for an outdoor colored label application. After two years of testing and trying different things, we finally hit it. We now offer a special outdoor flexographic ink that can withstand the rigors of the sun. The customer was thrilled because their Markem printer was on its last legs and the company, Markem, was not supporting this equipment anymore. I will talk more on this subject as time allows. I believe I have a product that is unique in the industry that will have many applications, stay tuned.
Everyday in the news you hear about Smart Grid Technology. This is one industry that is going to boom over the next 3-5 years. One of the best things about this industry is that it has the potential to reach over a 100 million homes with new equipment, services and support and that the products are typically made here in the United States. The upside for vendors in this industry is huge. We at PaladinID are excited because we just released a product that will fit into this new Smart Grid system. The product is a fade resistant flexographic ink for bar code labels that can be put outside and not be effected by the sun. The reason this is such a significant breakthrough is because until now, this technology did not exist. Companies are requesting color for their outdoor label application and the only solution was to use an outdated and unsupported Markem LP8400. We worked with a chemist for over two years to come up with a solution. What this means is we have a special line of colored inks that can be used on a label and then run through a thermal transfer printer to print variable information. We are excited about this new product and feel it has great potential.
I my 22 years of being in the bar code labeling industry, one thing that has frustrated me is that there were no solutions for outdoor colored labels that could run through a thermal transfer printer, be it a Zebra, Datamax, Sato or Intermec etc. In order to make labels, a flexographic press is used. The inks that are used do not have fade resistant properties that last more than 2-3 years outdoors. I know this niche is very small in who could benefit from a colored label that would last 10-15 years outdoors, but I wanted to see if it could be done. The key to all of this was to have a colored label that could run through a thermal transfer printer and last for many years. In my quest to source this product, I was told it does not exist from 8 of my sources. I was determined to get this product developed and then find a market. As more and more companies are competing for market share, they have to come up with new and innovative ways to showcase their products. Statistics show that color greatly improves marketability. A chemist was hired and after two long years of development and testing, we finally have an approved product. We can now offer most colors of inks on a label and is capable of running through a thermal transfer printer and stand up against the sun and elements. Where we see an untapped market is outdoor drum labeling, welding cylinders and electrical appliances such as transformers, smart meters. We will be issuing a press release for this new product in the coming months. Any questions, please call me at 603.527.0256 or email me at dritchie@PaladinID.com .
I had a customer call last week and they needed 500 7.5″ x 12 retro reflective labels. There were labeling their warehouse. They had a Zebra printer and wanted to print these labels in-house. I told them about our new label printing service and told them I would quote it both ways. Believe it or not, I could pre-print their labels for about 1/3 the cost of them printing them themselves. In certain applications, our service bureau is faster, better quality and a lot less money. I had labels to them in a matter of days. They were very happy with the service. It was nice to have the right service and product for this specialty application. The customer was thrilled with the results.
PaladinID is going to be the special guest of Kevin Skarritt of Acorn Creative at the Massnetcomms.org March meeting. Kevin is on the panel discussion along with David Meerman Scott, who is the featured speaker. The meeting is on “Social Media Marketing”. I am excited to be attending. For more information, please visit What Is A World Wide Rave.
I have a customer who is on a very good growth curve for the foreseeable future. The problem they are faced with is that the inventory and order picking is all done by manually on clip boards. After these tasks are done, the hard copy paperwork is then sent to the office to be typed into the computer. Another problem they had is that there was a significant delay between the time they collected the data to when they could invoice their customers, it took days. They wanted something faster. With the company growing so fast, they were concerned that they would have to add people to keep up with the increase in business. They asked PaladinID to come in and see what solutions we had to offer. Once we took a look at what they were doing, we could see that using the latest in mobile handheld computers, they would not only save time in their current processes, but virtually eliminate all errors from not having to key in the data but best of all it would be real time. The customer was thrilled and could not wait to get started once we gave them the proposal. They have been using this new system for well over a year now. The system exceeded their expectations and they believe they could grow over 200% and not add any people in the warehouse. They can now invoice the same hour once the picking is done and all key punch errors are gone. They have given us a great recommendation for our knowledge and follow through.
As all companies are trying to reduce costs, I see more and more of them turning to integrated label forms. This is where a form that they currently use contains a label integrated right into the original form. This one form can now serve two purposes, This not only rolls several functions into one, but it also reduces labor. For instance, if your form is a packing slip, once you incorporate a label, you now have a shipping label that can be used on the item you are shipping. Once companies understand all of the capabilities that one form can do, they are excited to get it implemented. We offer the ability for all different sizes of labels and colors to design your forms in order to make your work flow more streamlined. Give us your application and we will help you design an integrated form for a more efficient workplace.
I was recommended a book to read over the Christmas Holiday call “The Power Of Who” by Bob Beaudine. I was one of the first people to receive the book and have read it three times now. I think this is the best book I have ever read on networking. Very powerful ideas anyone can use and should use everyday. I would highly recommend it to anyone, not just in business, but in life. I have ordered 12 books to give to my closest friends and customers. I just handed out my last one, now I have to order another 12. I wanted to thank Bob personally for taking the time to write this book. I called his office and talked with Katy. She was gracious to give Bob my message because he was on a conference call. She said he would call at some point. Well a few days later, meaning today, my cell phone rang and it was Bob on the other end. I was so thrilled and shocked, I almost drove off of the road. Thank you Bob for taking time out of your busy day to give me a call. It was great talking to you, I really appreciate it. Keep up the great work. Thank you.